We specialize in a field that often goes unnoticed but plays a critical role in driving the global economy, fostering the convergence of raw materials, companies, products, and people.
We understand that corporate communication must be active, present, impactful, and consistently aligned, which is why we manage the entire 360° communication cycle for our clients.
360° Communication Planning
360° Communication Planning
Commercial Catalogs
Visual Communication
Corporate Gifts
Trade Shows, Lectures, Corporate Events
Internal Marketing
Corporate Websites
Social Media with an Emphasis on LinkedIn
Creation and Sending of Email Marketing
WE ARE PRESENT AT EVERY STAGE OF BRAND PROMOTION.
From creating promotional and commercial print materials to managing visual communication and corporate gifts, we also organize trade shows, lectures, and events. Additionally, we activate internal marketing and handle all digital brand actions, including corporate websites, landing pages, social media, performance campaigns, and email marketing. Wherever your brand is present, we are ready to captivate and exceed expectations.
We offer a comprehensive service structure that addresses all of your company's communication needs.
ACCOUNT MANAGEMENT
Oversees the planning and management of all agency activities for the client. Serves as the client's voice within the agency and the agency's representative to the client.
MEDIA MANAGEMENT
Responsible for planning and executing campaigns, as well as monitoring and reporting on both online and offline media efforts.
CONTENT CREATION
Responsible for developing visual identity, along with creating and designing text, artwork, and layouts for graphic, digital, and video content.
WEBSITE DEVELOPMENT
Responsible for managing websites and landing pages, frontend and backend programming, and email marketing campaigns.
EVENT COORDINATION
Responsible for project management, organization, vendor coordination, setup, and on-site execution.
PROCUREMENT MANAGEMENT
Responsible for acquiring all necessary communication materials, including gifts, printed materials, and promotional items.
B2B CORPORATE COMMUNICATION
10 Essential Actions and Tools
B2B marketing has its peculiarities.
Understanding these nuances helps us streamline the process.
Every communication, whether it's a commercial presentation or a LinkedIn post, must be integrated and aligned with both aesthetics and defined objectives.
Based on our extensive experience with B2B clients, we recommend the top 10 integrated marketing strategies and tools for companies in this segment. In business-to-business interactions, the quality of engagement often outweighs the sheer impact.
OUR 10 ESSENTIAL STEPS AND STRATEGIES FOR B2B MARKETING
- #RECOMMENDATIONS
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
#BRAND BOOK DEVELOPMENT AND REVITALIZATION
A brand must authentically represent the company, and a well-crafted brand book is essential for this. We recommend starting with a thorough review of your brand book.
The brand book serves as a comprehensive guide for everyone who interacts with the brand. It outlines the brand manifesto—its identity, beliefs, and goals—and establishes a human personality with specific traits, preferences, and guidelines. Additionally, it provides a visual guide detailing the dos and don’ts of brand usage.
If your company already has a brand book but it doesn’t fully meet current standards, revisiting and updating it is advisable. Incorporating a proprietary photo bank can enhance the brand’s humanization and transparency, which is valuable for all types of relationships, whether personal or corporate.
For global brands, adhering strictly to the brand book while adapting it to fit local contexts is crucial.
#COMMUNICATION TIMELINE MANAGEMENT
For current clients, maintaining strong relationships is crucial. To achieve this, it’s essential to create a communication cycle that remains active during key moments such as welcoming new clients, thanking them for their purchase, during the purchase process, and when offering new products and updates. In the B2B sector, this cycle is typically managed through email marketing. We also recommend special actions for valued clients, such as sending gifts, invitations to exclusive or third-party events, direct mail, and recognition calls.
Establishing clear communication rules is fundamental for nurturing client relationships. It helps to stay engaged and transform initial, often impersonal, contacts into potential future sales.
If your company already has a brand book but feels that it could be optimized, consider revisiting and modernizing it.
Consider: How often does your company engage with clients without focusing on sales objectives?
#SALES FUNNEL AND LEAD MANAGEMENT
When seeking new clients, managing qualified leads is key to generating the most accurate opportunities.
Building a solid base of qualified leads for the B2B market is one of the biggest challenges for any marketing department. We specialize in creating your sales funnel through search tools and inbound marketing campaigns designed to attract an interested audience.
An essential step in this process is having an effective lead capture page, supported by relevant content generation. This helps capture interest at the top of the funnel with content related to your industry.
Corporate events also offer excellent opportunities to generate top-of-the-funnel leads. Beyond relationship building, these contacts should be treated as prospects and potential future clients.
#SEARCH STRATEGY: SEO, BLOG, AND GOOGLE SEARCH OPTIMIZATION
In the B2B sector, most keywords tend to have low search volumes, making it crucial to follow targeted keyword strategies when building your website. SEO and blog techniques are key for achieving organic results, while paid tools like Google Search help drive visibility through paid ads.
Do you know the main keywords for your industry? Do you understand how and why your clients search for your company? Your content strategy should begin here.
This research will shape the development of your content, aligning it with your brand’s strategic goals. Typically, in B2B, those goals include educating the market, becoming a trusted reference, attracting leads, and strengthening relationships with clients and stakeholders.
#WEBSITE CREATION AND DEVELOPMENT
Before launching any promotional action, it's essential to consider the destination where users will be directed. As the saying goes:"You catch more flies with honey than with vinegar." Usually, these destinations are websites, and having well-defined digital pathways is indispensable today.
A modern website should prioritize seamless, quick navigation, providing an enhanced user experience through a responsive design for all platforms. This includes content developed with SEO strategies, UX and UI design, and modern programming that follows technical recommendations from major browsers.
Important: While desktop access remains common in the B2B market, mobile access is steadily increasing.
#SOCIAL MEDIA OPTIMIZATION, EMPHASIZING LINKEDIN
In the corporate world, LinkedIn is the standout platform. Your company should ideally maintain a well-structured page that delivers valuable content to your target personas, positioning your brand as a trusted, high-quality solution.
We develop strategies to grow and strengthen your presence on LinkedIn, while also managing engagement on other platforms like Facebook and Instagram. These platforms allow you to connect with employees and expand engagement based on your audience's needs and interests.
Tip: Team-oriented content, especially with photos, tends to drive significantly higher engagement.
#SALES MATERIAL ACQUISITION TEAM
In the B2B market, the real driving force behind sales is the sales department (but don't let them get too confident!). Effective communication in B2B relies heavily on the creation of materials like printed sales sheets, presentations, and even WhatsApp-ready cards.
It's essential to have a robust structure in place to provide the sales team with the tools they need to sell more, sell better, and sustain success long-term.
Also, keep in mind that support from a solid CRM system is key for managing contacts efficiently. Engaging with potential clients at just the right moment can make a significant impact on annual revenue.
#CORPORATE EVENT COORDINATION
In the B2B market, the quality of contacts often outweighs quantity. Face-to-face meetings provide a prime opportunity to start or strengthen relationships.
Attending key industry events enhances brand recognition, fosters partnerships, broadens networking, drives sales, and highlights market innovations.
Whether at major industry fairs, conventions, or company-organized meetings and workshops, corporate events are crucial for showcasing the brand’s differentiators and promoting meaningful interactions among participants.
#MEDIA PLANNING: ONLINE AND OFFLINE
Based on company objectives, this phase involves developing a comprehensive plan for annual actions.
It’s crucial to schedule and align all recommendations to maximize sector opportunities, including events, workshops, industry magazines, websites, and blogs, with all strategies aligned to your marketing budget.
With all this in hand and considering the history of successful actions, the scheduling of all online and offline activities for the next year begins.
Early planning ensures optimal arrangements and negotiations. Starting early allows you to fully utilize all available resources and achieve the best outcomes.
#INTERNAL MARKETING ACTIONS
Last but not least, it's essential to structure communication with your internal audience.
Investing in employees delivers significant long-term benefits while also boosting short-term productivity.
It’s important to organize internal initiatives for employees, from communicating key company topics through the corporate intranet, posters, email marketing, and announcements, to activations, conventions, and motivational events that foster inclusion and teamwork across leadership and staff. This includes addressing vital safety topics like workplace safety and hazard prevention initiatives.
Employees are the driving force behind company success, so promoting their well-being and strengthening the company culture are critical steps.
For these efforts to be successful, collaboration between marketing and human resources is key.
